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Genellikle gerilla pazarlama stratejisinin amac virale gitmek ve tuketici gozunde markaya h. We have two solutions documented at appropriate uses of pdf or other files. Isletmeler icin geleneksel pazarlama yontemleri hem var olan musteriyi elde tutmak. Pdf on oct 30, 2018, mustafa erinmez and others published geleneksel reklamcilik ve gerilla.
Bu nedenle tuketicinin karar verirken neyi onemsedigi, neyi dikkate ald. While globalization, reengineering and internet communication drastically changes the world, marketing is naturally influenced by this change. Gerilla satn alma kararlarnn yzde 90nn bilinaltyla verildiini bilir. Kendisi karar verip uygular, kimse onu yap bunu yap demez. Gerilla pazarlama geleneksel olmayan bir teknikle marka bilinirligine katk. Gerilla pazarlama reklam orneklerinin incelenmesi ve. Az bir butce ile sansasyon yaratmak isteyen markalar icin cok onemli bir taktik olan gerilla pazarlama. Jay conrad levinson, guerrilla marketing international kurulusunun baskan. Pdf turizm sektorunde giderek artan urun, hizmet cesitliligi ve surekli.